Google+

Be First Social Media Team Means Being Safe

Be First Social Media Team Means Being Safe

~ James Moore

social team 2Your business is not, and should not be treated as a Hollywood life. Unfortunately, for some businesses, they use a Hollywood/celebrity in their campaigns, and the effects can be horrific.

 

Everyone remembers two particular ad campaigns from the past. One was a campaign launched by Nike. This particular message was wrapped around the ‘down but never out’ Tiger Woods (who is, once again, Number 1 in the golfing world). The Nike slogan offered: “Winning takes care of everything.” Some would say that’s boring to begin with, while others were cheering Tiger on and welcoming him back to the limelight with arms open wide. There were also a majority who left Nike and thought the celebrity was truly the wrong man to sell their product.

 

Either way, the fact remains that everyone began talking about Tiger; bad or good, he was getting the news that brings the buzz that brings him publicity and more money. And Nike’s campaign was huge. It had everyone talking – making Nike name the one that was being ‘buzzed’ about all over the place.

 

Nike has always pushed the envelope with their campaigns. However, they stood by their chosen ‘bad boy’ celebrity when every other sponsor ran for the hills. Now they feel really good about their loyalty, considering the fact that with this campaign and Tiger’s resurgence, the Nike golf division revenues rose 10%.

 

Star athletes fall in the same category of Hollywood stars – winning does take care of them, in the way that the past is forgotten and forgiven by the majority of their fans.

 

But…a small business, a debut business, a new franchise – they are not Nike and for the smaller company without the well-known name as of yet, there is such a thing as bad publicity.

 

Companies should always be aware of that fact when it comes to hiring their social media team. Although Nike is doing well, there is another ad campaign that was literally slammed and had people turning away from the product.

 

It was Ford (the India branch), that combined with the advertising agency, WPP, and put together a series of advertisements that literally could have killed them. Mock-up ads showed what you would call ‘Playmates’ bound and gagged in the back seat of a Ford Figo. These images were to be submitted to an ad competition, but were uploaded to the Internet in error. They never had a place in a Ford campaign, but the India Unit still apologized per email. Ford’s logo was featured and one particular ad showed these women with the former Italian Prime Minister smiling over his shoulder from the driver’s seat with the slogan: “Leave your worries behind with the Figo’s extra-large boot.”

 

There were others… One was Paris Hilton  kidnapping the Kardashians, with the three sisters tied up. Now this is what you would call an international mistake. Consumers from all across the globe weighed in saying this was wrong, and basically ads that would blemish or ruin Ford’s stellar reputation – and damage the company beyond repair.

 

‘Viral’ should be taken very seriously, considering the fact that once something goes viral you can not go back. In addition, the advertising, marketing, and/or social marketing team you have behind you must know how the World Wide Web works. Even something that’s a joke, a bad gag, or simply an ad that’s in poor taste, once it appears to the consumer’s eye, can bury a company. It is a fact that an unknown company could have a dumb ad and be able to have it forgotten if they grew larger; it is also a fact that it could be the ruin of a company immediately.

 

Building a brand takes time, energy, ingenuity and extreme know-how. There is nothing to stop the Web from spreading bad news. So in order to be safe, call Be First!

 

www.BeFirstInc.com

Entertainment

Bittersweet Prodigal Daughter Parable Arrives on DVD

  The Levelling DVD Review by Kam Williams Bittersweet Prodigal Daughter Parable Arrives on DVD It's not very clear whether Harry Catto's (Joe Blakemore) death was a murder or a suicide. One thing's for certain, though. It wasn't merely a mishap, because nobody accidentally sticks a gun in his own mouth and pulls the trigger. The cops … [Read More its Good For You...]

Books

Cop under Fire

  Cop under Fire Moving Beyond Hashtags of Race, Crime and Politics for a Better America by Sheriff David Clarke, Jr. with Nancy French Foreword by Sean Hannity Worthy Publishing Hardcover, $21.99 272 pages ISBN: 978-1-617-95857-1 Book Review by Kam Williams “David Clarke refuses to bow a knee to political correctness, and he … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of. I beseech the sky to shed tears in order to wash away the tears on my face.   This is […]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are … [Read More its Good for You...]

Lifestyle

Legend in La La Land!

  John Legend The “La La Land” Interview with Kam Williams Legend in La La Land! Ohio-born John Legend is an award-winning, platinum-selling singer/songwriter. His work has garnered him ten Grammy Awards, an Oscar and a Golden Globe, among others. A graduate of the University of Pennsylvania where he studied English and African-American … [Read More its Good for You...]

Outdoors

Go Tripletail for Tasty Fare, Sporting Challenge

  Go Tripletail for Tasty Fare, Sporting Challenge By Craig Lamb Catching the tastiest inshore fish of them all, while fishing for a species that is a master of disguise. You get that challenge and reap the benefits at the table when … [Read More its Good for You...]

Sports

“Sin City” Becomes Acceptable?

  “Sin City” Becomes Acceptable? by Amy Lignor   So…what changes will occur if an NFL team hits Las Vegas? Not many, actually. Perhaps more of the ‘contract money’ will be lost considering the blackjack tables ARE right in the … [Read More its Good for You...]

Business

Making Money Online

  Making Money Online by Amy Lignor   Yes…there are books, audiotapes, videos on YouTube, seminars, webinars and every other ‘nar’ you can possibly think of that offer up information on how YOU can be a millionaire using nothing but … [Read More its Good for You...]

Travel

Travel: Leaving the Commonplace Behind

  Travel: Leaving the Commonplace Behind By Amy Lignor   What is the definition of a vacation? Well, there are those living in the snow who believe their vacation should come along with the warmest beach and a few fancy drinks with … [Read More its Good for You...]