Google+

B2B Sees Need For Social Media

 

 by Jame Moore

A study of B2B technology and marketing decision makers (*KnowledgeStorm), revealed that over 90% of B2B’s have finally gotten on board with video; 80% are blogging; 69% are finding their way across the social networksTwo 3d persons-puppets, met in the Internet and over 50% actually understand and use Podcasts. Close to ninety percent of B2B marketers have made the attempt, gone down the runway and taken off, joining with consumer firms who are diving into the world of social media in order to increase profits.

 

B2B companies shied away from social marketing for quite a spell, wishing to stay with more out-dated marketing and advertising models to achieve success. But as times continued to change, research changed, and the B2B’s finally broke down and added social media marketing to their budgets.

 

LinkedIn is seen as the Holy Grail for B2B, but there are other platforms rising from the ashes, as well as being created all the time for B2B ROI. Twitter and Facebook use has increased, but LinkedIn is the one and only that focuses on being a network where industry professionals can reach one another without delay.

 

It has been very clear that B2B marketers are trying many new tactics in order to increase revenue and build ROI. Whereas reports and print advertising may one day become a thing of the past, at least this study shows that B2B is making extreme progress in their marketing models.

 

Most B2B marketing departments are searching for that analysis that shows the cost effectiveness of social media – utilizing analytics and web traffic statistics. In fact, many companies in all areas of industry are coming to the conclusion that having a Social Marketing Management Team that can compile and oversee all analytics 24/7, issues in the market, and the negatives and positives coming out of every marketing campaign they put together, is an absolute must. These social media stats are necessary to find out if a company’s marketing efforts are truly effective.

 

With this newfound urgency, B2B marketing budgets are expanding – increasing their content marketing budgets. With these increased budgets, more and more social media management teams – with the skills and expertise to take a company name and turn that brand into a household name – will be needed. This will, in fact, leave the only real challenge being the fact that enough content (blogs, websites, videos, etc.) must be done continuously to make their marketing efforts worthwhile.

 

This demand is out of control. Writers are needed more than ever. Good writers, who know exactly what it takes to keep up with the latest industry material. Making a partnership or alliance with a social media marketing team that keeps content fresh, exciting and new is the goal of the B2B world.

 

The more ‘open’ PR becomes, and the more paths social media introduces, the more promise of ROI. B2B companies should utilize all paths available in order to become involved in their communities, and to locate where specific customers are already established. This way, they can target their market by offering optimal content and news.

 

Traditional marketing is the past. And as with anything else in this world, stepping into something new always feels like an impossible task. But for B2B companies to be successful, social media marketing is needed. Therefore, increase the budget, hire that Social Media/PR team and get your company’s ROI rising!

Talk with the Social Media/PR Team: BeFirst Media Group

 

 

,

Entertainment

Oscar Isaac and Christian Bale Co-Star in WWI Docudrama

  The Promise DVD Review by Kam Williams Oscar Isaac and Christian Bale Co-Star in WWI Docudrama It's Eastern Turkey in 1914, which is where we find druggist Mikael Boghosian (Oscar Isaac) plying his trade in his half-Armenian/half-Turkish village where Christians and Muslims get along swell. The ambitious, young apothecary would really … [Read More its Good For You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of. I beseech the sky to shed tears in order to wash away the tears on my face.   This is […]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to … [Read More its Good for You...]

Lifestyle

Healthy Living: The Cellphone Guide

  Healthy Living: The Cellphone Guide by Amy Lignor   Much like the political realm, there will always be debates and disagreements when it comes to the technological realm—especially when it comes to your health versus the almighty cellphone. Now, it is a fact that communication in the 21st century literally brought about a … [Read More its Good for You...]

Outdoors

Choosing Binoculars for the Ultimate 2017 Hunt

  Choosing Binoculars for the Ultimate 2017 Hunt   Any hunter will tell you the most important choices to make when going for that ultimate successful hunt comes from the little things. Yes, the guns, the location for the hunt, the … [Read More its Good for You...]

Sports

Esports on a Meteoric Rise in 2017

  Esports on a Meteoric Rise in 2017 by Amy Lignor   Okay…we all know that football is America’s favorite sport. Or…is it? NASCAR has a wide following. People still love to go to the ballpark in the lazy summer days to watch a … [Read More its Good for You...]

Business

Is Social Media Still Growing?

  Is Social Media Still Growing? by Amy Lignor   It was in 1999, Bill Gates wrote a book titled, “Business @ the Speed of Thought.” Within these pages, the man who became the computer world’s wizard made massively bold predictions … [Read More its Good for You...]

Travel

Vacation Locations: Knowledge is Fun Too!

  Vacation Locations: Knowledge is Fun Too! by Amy Lignor   Most children (and adults, too) will either roll their eyes or sigh when, while speaking about vacation locations, the word “learning” just happens to be mentioned. Yes, it … [Read More its Good for You...]